It looks and feels significantly cheaper than what I actually paid for, possibly one step above the 'McDonald's Happy Meal' cheap. Made in China, of course.
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br /The dial face is quite small, about 5/8" and, the very small numbers on the dial, reddish pink on a pink background are not exactly easy to read. The band is made of plastic and there are swappable modules. The 'manual' claims that there are millions of possible combinations if you buy the 'accessory packs' which, in our case is not going to happen.
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br /The battery is included but the watch is not working while in the box because the knob used to adjust the time is held in the 'off' position by a small, barely visible piece of transparent plastic. There is no mention of it in the pamphlet that serves as manual but, once the plastic is removed and the knob is pushed down, the watch begins to operate.
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br /In addition, the box includes a number of heart-shaped ornaments of various sizes, in pink and light blue, that could be attached to the band and a pink ring with little pink hearts on it that can be applied on the face.
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br /I know that my little girl is going to like this, at least for a day or 2, because it's pink and it has lots of little hearts but, for a watch, it's not an impressive unit, not even for the relatively low price it sells for. The watch is likely to end up inside that big crate where we keep the stuff waiting for the Spring yard sale and, if we are lucky, someone will buy it for $.25 or maybe $.50.

My kids got this watch for st nick - they love it, quality made for price they like because its a toy - has hands to teach tell time, got he boy one this girl one - do recommend.